I only take on 4 audits per month. Once those are booked, I close the calendar until the following month.
Nireida Consulting · Nireida Listing Lab
Every day your Amazon listing is losing money
Your listing isn’t failing because of your product.
It’s failing because it doesn’t understand how your customer’s brain makes decisions.
Right now it looks too much like your competitors’ and it isn’t written for the person who decides whether to buy… or leave.
When your listing looks like everyone else’s, you’re working for them, not for yourself.
I analyse your listing using Strategic Brief Therapy and decision psychology, not just marketing, and I tell you exactly what to change so you stop giving away sales in any niche you’re selling in.
If your listing isn’t built around how your buyer thinks and decides, you’re financing your competitors’ sales.
Free strategic call first: we look at your listing live and I show you 2–3 money leaks right now, even if we don’t end up working together.
What right do I have to tell you your listing is losing money?
Before I ever looked at Amazon listings, I’d spent more than 25 years making a living selling with images.
My job was simple to explain and hard to achieve: make someone want a product just by how we showed it.
For over 10 years I’ve been deep into Strategic Brief Therapy and strategic communication, training and working with Lourdes Relloso, a clinical psychologist and expert in persuasive communication.
In brief therapy there’s something very clear: people repeat the same solutions over and over even when they don’t work, hoping for a different result.
On Amazon it’s exactly the same: listings full of “tried solutions” that don’t sell.
A few months ago, at a dinner with some of my brother’s friends who make their living selling on Amazon, something interesting happened.
They were talking about tools, PPC, rankings… and all I could see were poorly designed listings: same copy-and-paste structures, same photos, same supplier bullets with four icons on top.
I went through them one by one, telling each of them where I thought they were losing sales.
At the end, one of them —who does hundreds of thousands a year, the kind with a boat, 600-horsepower car and a “very modest little house”— said to me:
“I like how you see things and how you explain them.
No one has ever put it to me like that.”
Since then they ask me to tear apart their listings before launching new products.
If people who already move serious money on Amazon let me go into their listings and hear what they don’t want to hear, I can probably help you too.
What you’re doing to “fix” your listing isn’t working
What you’re doing to “fix” your listing isn’t working
You sell on Amazon, you see sales coming in, but every time you look at your dashboard the same thought pops up:
“With what I’m investing, this should be doing more.”
Maybe some of this sounds familiar:
You copy the structure of the top seller “because it’s working for them”.
You add more text, more icons and more arguments “so it looks complete”.
You change the main image, tweak a couple of photos and cross your fingers.
You ask your designer to “make it look better” with no clear criteria behind it.
You play with raising and lowering the price “to see what happens” without understanding why the conversion changes.
You have a good product, good reviews… and still feel the listing doesn’t reflect what it’s really worth.
If any of that sounds like you, you don’t need more traffic.
You need to know where the buying decision is breaking inside your listing and stop repeating the same solutions that don’t work.
In Strategic Brief Therapy that’s called “attempted solutions”: doing the same thing over and over even though it doesn’t work, hoping for a different result.
On Amazon that translates into time and energy poured into a listing that still doesn’t show the real value of your product… while your competitors take the sale.
Free strategic call first: we look at your listing live and I show you 2–3 money leaks right now, even if we don’t end up working together.
Who am I to tell you this
The guy who looks at your listing with clinical psychology and 25+ years of advertising photography behind him
I’m not an Amazon agency and I’m not someone who took an FBA course last year.
I’ve spent more than 10 years working with Strategic Brief Therapy and strategic communication, training and collaborating with Lourdes Relloso, a clinical psychologist and expert in persuasive communication. That’s what allows me to see, inside your listing, the fears, beliefs and “attempted solutions” that are blocking sales even if you don’t notice them.
On top of that, I’ve spent over 25 years making a living selling with images as an advertising photographer for brands and agencies: I’ve seen how changing one photo, one line of text or the order of the elements can move thousands of euros from one side to the other.
When I put those two things together —strategic psychology and images that sell— I don’t see “just another listing”: I see a decision-making system. And I show you exactly where your buyer drops off and what has to change so they stop going to your competitors.
What you’ll see clearly once I tear your listing apart
After a serious audit of your listing you don’t just walk away with a report: you walk away with clarity. And, above all, a concrete map of where the money is leaking out right now.
Here are some of the things we’re going to put on the table:
Applied psychology
Why the best-selling products in your category aren’t always the best ones, but they are the ones that manage the buying decision the best.
How your customer really thinks when they see your listing on their phone: what they look at first, what they ignore and what triggers the “this is just another one” alarm.
Which psychological triggers you already have in your listing without realising it… and how to use them consciously in your favour.
Which specific phrases may be activating fear, suspicion or a sense of risk, even if they sound “professional” to you.
Mistakes you’re making (even if you can’t see them from the inside)
Why copying the structure of the top seller can be exactly the reason you’re not selling like them.
How many sales you lose every day by stuffing your images with text, icons and data nobody processes.
The exact point where your listing makes the buyer think “it’s the same as the others, just more expensive”.
Which messages in your listing are written to reassure you… and not to convince your customer.
The main reason most listings fail: they talk about the product, not about the customer’s life before and after using it.
Saving time and money
Which changes to hit first to see an impact on sales without having to redo your whole catalogue.
How to stop burning ad budget sending traffic to a listing that isn’t ready to convert.
What you can safely delegate to your designer and what you should NEVER leave in the hands of someone who only thinks “it has to look nice”.
How to use your current reviews to reinforce your listing instead of hiding them in a tab almost nobody opens.
Which parts of your listing are pure filler and which ones are real decision levers for the buyer.
What all this does for you
Give you a clear map of what to change in your listing so you can sell more without relying on “let’s see if Amazon is nice to me this month”.
Know how your product really stands out in your customer’s mind, not just in your head.
Bring order to your image carousel so it tells a story that pushes towards the purchase instead of a collage of random pictures.
Stop improvising changes and start tweaking your listing with psychological and strategic criteria.
ATTENTION: there’s something you’re not expecting.
Just from the first free call you can walk away with 2 or 3 clear ideas of where your listing is bleeding money right now.
If after that you decide not to go ahead with the audit, at least you’ll know exactly where you’re losing money every single day.
What’s included in my listing audit (and what you actually get)
This is not a generic PDF with four boilerplate lines.
It’s a surgical audit of your Amazon listing so you know exactly where the buying decision breaks and what to change so you stop giving away sales.
1. First strategic call (free) – 30/40 minutes
Before touching anything, we sit down (online) and:
You tell me what you sell, where, and what you expect from that product over the next few months.
I ask you about your real fears: what worries you about your listing, your competitors and your numbers.
I point out 2–3 obvious money leaks just by looking at your listing live.
You leave that call knowing whether it makes sense for us to work together and, above all, with that uncomfortable (but useful) feeling of having seen things you weren’t seeing before.
2. Psychological and strategic analysis
This is where all the weight of strategic psychology and image experience comes in:
I review your listing as if I were your customer: first on mobile and then on desktop.
I analyse title, main images, bullets and “About this item” based on how the brain decides, not on how agencies fill in templates.
I detect fears, beliefs and “attempted solutions” that are blocking sales: lines that don’t add anything, images that confuse, arguments that only serve to reassure you, not the buyer.
From this I put together a clear diagnosis of why your listing isn’t selling what it could.
3. In-depth strategic report (Phase 1)
You get a structured report where you can see, in black and white:
An executive summary with the 3–5 highest-impact levers for your listing (the ones that can move real money without touching traffic).
A point-by-point review of:
Main image and first thumbnails.
Image carousel sequence.
Visible bullets and key messages.
Long text block (“About this item”) in terms of clarity and persuasion.
For each block:
What it’s trying to do.
What specific problem I see.
What kind of approach it should have to help sell (not just inform).
At this point you know exactly which parts of your listing are working for you and which ones are working against you.
4. Ready-to-use deliverables (Phase 2)
If you don’t want me to stop at the diagnosis, I go into scalpel mode:
Proposed texts for the image carousel:
Recommended order of the images.
Suggested title and subtitle for each one.
Clear notes on what should be shown in each photo (benefit, context, comparison, proof…).
Simple video script (if applicable):
4–5 scenes designed so the buyer sees the problem, the product in action and the difference vs “just another one”.
What is shown and what is said in each part.
Reviewed bullets and key text block:
Bullets rewritten or refocused to talk about your customer’s life, not your seller ego.
“About this item” cleaned up: less fluff, more clarity, more proof.
You or your team just have to implement: you don’t have to invent the message from scratch, you get it pre-chewed.
5. Final review of what you implement
When your team has applied the changes:
You send me the listing as it’s now live.
I record a short Loom-style video reviewing everything: texts, images and overall coherence.
I mark the last important tweaks and give you the final OK.
There aren’t 20 rounds of changes. There’s one serious review to leave the listing at the level a serious product needs.
6. Format and way of working
PDF report + explanatory video so you can share it with your team without weird interpretations.
I work on one listing at a time: this is 1-to-1 work on your specific listing, with support and revisions depending on the level of service you choose.
You pay for the audit up front when you decide to move forward after the free first call.
I don’t log into your Amazon panel and I don’t manage PPC: my job is to make your listing convert better with the traffic you already have.
There are no generic templates or reports in bulk: this is 1-to-1 work on your specific listing, with support and revisions according to the level of service you choose.
When we finish this process, one of two things always happens:
– either you see clearly why you were losing money and what to do to change it,
– or we both see that it doesn’t make sense to keep working together.
You decide how far you want the audit to go: diagnosis only, or diagnosis + texts and scripts ready to implement.
My audit isn’t expensive. What’s expensive is your listing losing money every day
My audit isn’t expensive. What’s expensive is your listing losing money every day
Every day your listing stays as it is, you pay an invisible tax: people who land on it, look… and leave without buying.
While you’re reading this, your competitors are fine-tuning titles, images and arguments.
If your listing keeps looking like theirs, the algorithm and your buyer’s brain will do what they always do: give the money to them, not to you.
I don’t do audits in bulk. I work with a few listings per month and go deep into each one, because a real audit isn’t done in a rush or with templates.
That takes time, focus and, when it makes sense, offering exclusivity by category and country: if we close a deal, I won’t analyse or optimise your direct competitor’s listing in that same market for the period we agree.
When I really go into a listing I’m not giving a “quick opinion”. I look at how your buyer thinks, what they see first, what confuses them, where they hesitate and why the sale is going to your competitors.
Translation: either you’re the one who gets that advantage… or it’ll be the next seller with a similar product who decides to take it seriously.
Your Amazon listing is already losing money.
If I don’t analyse yours, I’ll do it for your competition.
What you’re not earning today, they’ll be collecting tomorrow.
Free strategic call first: we look at your listing live and I show you 2–3 money leaks right now, even if we don’t end up working together.
Frequently Asked Questions
Who is this audit for?
For sellers who are already selling or are serious about their product.
If you know your listing could perform better with a stronger strategy and you want to stop testing in the dark, it’s for you.
If you’re in “let’s see what happens” mode with no clear stock, no budget or no real intention to improve, I’m not your option.
Is the first call really free? What happens there?
Yes. The first call (30–40 minutes) is free and with no obligation.
We look at your listing live, you tell me what you sell and what worries you, and I point out 2–3 clear money leaks.
From there you decide if it makes sense for us to keep working together; if not, at least you walk away knowing where you’re losing sales right now.
Do you work with any niche and any Amazon country?
I work with almost any niche and category, as long as the product is meant to be taken seriously.
I analyse listings in Spanish and English and can review listings across different marketplaces (ES, FR, DE, IT, UK, US…), because what I’m looking at is not the “topic” of the product, but how the buyer decides and how you’re telling the story.
Do you also run my PPC campaigns or manage my Amazon account?
No. I’m not an agency and I don’t manage PPC, coupons or your Amazon dashboard.
My job is to make your listing convert better with the traffic you already have (organic or paid).
You or your agency handle the campaigns; I make sure each click has a much higher chance of ending in a sale.
How long will it take to get the report?
It depends on the scope and the service level, but normally you’ll have the full strategic report in about 7–10 days from the moment I have everything I need.
On the first call we set a realistic, fixed deadline for your specific case.
When and how do I pay for the audit?
After the first call, if we both see it makes sense to work together, I send you a clear proposal with scope and fixed price.
Payment is made upfront (bank transfer or payment link) and I invoice your company. No weird fees or hidden commitments.
What exactly do I get after the audit?
You have the step-by-step detail above, but in short:
– A clear diagnosis of why your listing isn’t selling what it could.
– A concrete change map with texts and scripts designed around how your buyer decides.
– A final review of what you implement so the listing is closed at the level a serious product needs.
These are not generic templates: it’s 1-to-1 work on your listing.
Can I ask for exclusivity so you don’t work with my direct competitors?
Yes, in some cases I offer exclusivity by category and country for an agreed period. We’ll discuss it on the first call depending on your market.