About Nireida Listing Lab (and about who’s telling you your listing is losing money)
I’m not an Amazon agency.
I don’t sell “full account management”.
And I didn’t become an FBA expert after a weekend course.
I’m Álvaro Postigo and I’ve spent more than 25 years making people want a product just by how we show it to them in an image or in a line of copy.
Now I use all of that for one single thing:
to stop your Amazon listings giving sales away to your competitors.
Psychology first
Before I got into Amazon, I got into people’s heads.
For more than 10 years I’ve been training and working with Strategic Brief Therapy and strategic communication alongside Lourdes Relloso, a clinical psychologist and trainer of trainers in persuasive communication.
In brief therapy there’s a very simple idea:
people repeat the same solutions over and over again, even when they don’t work, expecting a different result.
On Amazon it’s exactly the same.
Sellers who:
copy the top seller’s listing “because it works for him”,
fill their images with text, icons and data nobody really processes,
change things at random “to see if it improves”.
My job is to step right into that point: see which attempted solutions you’re repeating in your listing and replace them with a strategy that actually works according to how your buyer really decides.
25 years looking at products the way you look at people
I’ve worked for more than two decades as an advertising photographer for brands and agencies.
My job was simple to explain and hard to deliver:
if the image didn’t sell, it wasn’t good enough.
I’ve seen how:
changing one photo,
moving one element,
or rewriting one line
could move thousands of euros from one side to another.
That way of looking at things is what I now bring to your listings.
I don’t see “just another product page”.
I see a decision-making system: what the customer sees first, what confuses them, what blocks them, and the exact point where they decide to jump to someone else’s listing.
What I do and what I don’t
What I do:
Analyse your listing as if I were your buyer, especially on mobile.
Detect fears, beliefs and communication errors that are holding your sales back.
Give you a clear map of changes: copy, images and scripts designed around how your customer decides, not around filling agency templates.
What I don’t do:
I don’t manage your PPC.
I don’t run your Amazon account.
I don’t sell audits in bulk or generic reports.
I work 1-to-1 on specific listings and, when it makes sense, with exclusivity by category and country so I don’t work with your direct competitors in the same market.
Short credo (why I work this way)
Three things I believe every time I work on your listing:
Your listing is not a formality. It’s your best salesperson.
If it doesn’t convince, all the traffic in the world is just burning money.Your product is not the problem. The way it’s shown is.
A good product badly presented on Amazon becomes “just another one” in the middle of the search results.Psychology leads, design follows.
First we decide what your customer needs to think and feel at each step.
Then we decide how it should look.
Closing
If you’ve read this far, you probably already know whether this is for you or not.
If you want us to look at your listing through this lens – psychological, strategic and visual – the next step is simple:
Free strategic first call.
We look at your listing live and I point out 2–3 clear money leaks, even if we don’t end up working together.
First free strategic call: we look at your file live and I point out 2-3 money leaks right now, even if we don’t end up working together.